Lakshman Hampiholi
End-to-End Designer — Brand · Motion · Product · 3D
Summary
I've owned brand end-to-end at a zero-to-one startup — visual identity, landing pages, marketing assets, motion, and 3D — without a creative director above me. I generate directions from ambiguous briefs, ship fast, and sweat the details. I use AI tools daily for creative experimentation, and I can push landing pages to production without engineering support.
Work Experience
ScaleYou — Founding Designer
Jan 2023 – Jun 2025Bengaluru, India
- Sole brand and design owner from zero to one — built the complete visual identity including logo, brand system, website, marketing assets, presentations, and social creatives with no creative director above me.
- Designed and shipped the company landing page end-to-end, handling design and front-end implementation in React and CSS independently, without engineering support.
- Produced motion design and 3D assets for marketing and onboarding flows, creating a cohesive and memorable visual aesthetic across all brand surfaces.
- Simultaneously ran product design across 500+ screens on web and mobile — maintained brand coherence across both marketing and product at startup pace.
MediBuddy — Product Design Intern
Jun 2024 – Sep 2024Bengaluru, India
- Audited and rebuilt the brand's iconography system from scratch, reducing design inconsistencies by 45% and production errors by 75%.
- Led end-to-end design of the MediBuddy AI website: translated a technically complex product into a clear, bold, and trustworthy visual narrative.
- Iterated across 3+ rounds of stakeholder reviews in a fast-paced environment, shipping polished work under tight timelines.
Competi — Freelance Product Designer
Mar 2025 – Nov 2025Remote
- Designed a sales pitch deck that helped founders close $500K USD in initial funding — translated an abstract product vision into a compelling, narrative-driven visual story with no existing brand to build on.
- Generated creative direction independently from a vague brief, demonstrating comfort with ambiguity and a bias toward action.
Designare — Community Manager & Brand Designer
Nov 2025 – PresentBengaluru, India
- Designed brand and event visuals for Pixel Party and Design Domination (Jan 2026) — conference-style marketing design across digital and physical surfaces for a 75,000+ member community.
- Produced event assets, promotional creatives, and visual concepts that drove 500+ registrations — real-world experience designing for conferences and community brand moments.
Skills
Brand & Visual DesignVisual Identity, Brand Systems, Typography, Art Direction, Marketing Design, Presentation Design, Merch & Print, Conference & Booth Design, Landing Pages, Motion Design, 3D Design
Ship CodeReact, Next.js, CSS/Tailwind, Framer — able to design and publish landing pages end-to-end without engineering support
AI Creative ToolsMidjourney, Runway, Claude, ChatGPT — used daily for inspiration, creative experimentation, and execution
ToolsFigma, Blender (3D + Geometry Nodes scripting), Cavalry (motion), After Effects, Framer